Maximalism is coming to the Midwest

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When 28-year-old Kelly Marcelo moved into her downtown Indianapolis apartment in early 2022, she faced an uncertain future.

Formerly a wedding photographer, she had decided to transition away from that career just before the pandemic, and she still felt a little lost.

“I really threw myself into my home décor as a way to kind of create my own world,” she said, “where no matter what was going on outside, no matter what else happened, I would have this little space here that made me happy.”

Marcelo has curated a style she describes as hyper-feminine, “refined maximalism.” Maximalist design often includes bright, bold colors, abstract shapes, wallpaper and patterned and textured textiles. In Marcelo’s case, that often means soft pink, abstract furniture and mirrors, and statement pieces like a mannequin head painted bright pink and upcycled into a lamp. She began sharing her finds, many of which have come from thrift stores and Facebook Marketplace, on social media.   


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