Chinese home improvement retailer takes on Home Depot with first-ever US store opening February 9

A CHINESE home improvement chain is opening its first-ever store in the U.S. next month, and more stores are coming.

Vevor is opening in Houston, Texas, on February 9 and will sell a range of tools, gardening equipment, and home improvement products.

The company operates primarily on a buy online, pick up in-store model, and provides hands-on tool demonstrations in the store.

The “Hands-on Pro Zone” allows shoppers to test equipment including car jacks and woodworking tools.

Vevor could rival major home improvement chains in the United States, including The Home Depot and Lowe’s.

The company operates in more than 50 countries, with a network of more than 200 global warehouses and a catalog of over 40,000 products.

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Gavin Wu, Brand Director at Vevor, explained why the company allows shoppers to test out products before buying.

He also teased what shoppers can expect in Houston in February.

He said: “As more customers want to see, test and understand tools before buying, this store helps bridge that gap by offering hands-on product experiences while maintaining the accessibility and value customers expect from Vevor.

“For us, it’s about being a helpful, reliable presence in the Houston community, giving families and home creators a place to explore tools, ask questions and feel confident about improving their homes.”

Vevor said it chose Houston because of its “large base of homeowners, contractors, and small business operators, along with a well-established DIY culture.”

Houston’s position as a logistics and distribution hub was further noted.

DIGITAL EXPERIENCES

The Vevor store will measure 32,000 square feet and is expected to add digital content and interactive customer experiences in the future.

These experiences are reportedly designed to enhance product discovery.

For us, it’s about being a helpful, reliable presence in the Houston community, giving families and home creators a place to explore tools, ask questions and feel confident about improving their homes.

Gavin Wu, Vevor Brand Director

The new store is projected to create 60 full- and part-time jobs and host product training sessions for employees.

These creator-led activities are part of the brand’s broader retail strategy.

Vevor was founded in Shanghai, China, in 2007 as a seller on eBay, and later sold on Amazon in 2013.

It then launched its own website in 2020 and unveiled its new brand identity last year.