Home Zone, a furniture store based in Dallas-Fort Worth, can relate to a lot of North Texans’ feelings about the Luka Doncic trade.
In 3-part series of advertisements that aired on WFAA during the Mavericks-Lakers game Wednesday night, the store parodied the now-infamous trade that sent the beloved superstar to Los Angeles.
“We were just trying to capture the emotion of the moment,” Home Zone owner and president Jason Adams told WFAA. “We’re a Texas company. We love Luka and we love the Mavs. It’s kind of like, you can’t root against either one. We’re rooting for both of them. [The ad campaign] was just trying to capture the emotion of the moment — and keep it light.”
Each commercial detailed one part of the furniture store trading away a beloved sectional couch. In the first part, company founder Bree Barber praises the couch, but also throws criticisms its way before deciding to trade it away.
“We’d be crazy to trade you,” she says before shrugging it off.
The second part sees Barber relays her decision to trade the “best-selling” couch to a shocked colleague who can see the writing on the wall when the trade news breaks on a TV broadcast.
“We’re gonna regret this,” he says.
Finally, the third part sees a crowd protest the trade in front of the furniture store, prompting Barber to reverse her decision and bring back the couch.
“See? Some trades are better when they’re not made,” a spokesman says.
Mavs fans probably wish they could reverse the trade like in the commercial, but after Doncic went off for 45 points Wednesday, it’s doubtful the Lakers will be sending him away anytime soon.
See all three commercials in full here:
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